How to Choose a Property in Medellín: Design vs. Business Opportunity

Introduction

Investing in a property in Medellín is a decision that requires evaluating several factors. While some buyers prioritize design and exclusivity, others seek business opportunities with high appreciation potential. However, it's not always necessary to choose between one or the other. There are properties with a balance between purchase price, renovation cost, and expected appreciation. This guide will help you identify properties with exceptional design or with the potential to become a great investment through smart renovation.

1. Design: A Choice of Style and Exclusivity

If you're looking for a property with a high level of architectural and interior design, consider these factors:

• Location in premium areas: El Poblado remains the epicenter of high-value properties in Medellín, especially in areas such as Provenza, Las Lomas, El Tesoro, and the Golden Mile.

• Signature architecture: Boutique projects with innovative designs that combine quality materials with a distinctive concept.

• Functional spaces and exclusive finishes: Hardwood floors, generous ceiling heights, floor-to-ceiling windows, custom lighting designs, and custom furniture often make the difference.

• Resale potential in premium niches: These properties become exclusive pieces of architecture, highly valued in the resale market.

2. Business Opportunity: Properties with High Appreciation Potential

If your goal is to achieve high profitability, consider the following points:

• Urban transformation zones: Medellín has growing areas where the price per square meter continues to rise.

• Properties with remodeling potential: Well-located properties with good structural integrity but outdated finishes can be transformed into high-value assets with the right investment.

• Attractive rental models: Demand for short- and long-term rental properties is increasing, with competitive returns for those who optimize the design and use of their spaces.

3. Combining Design and Opportunity: The Secret to Smart Investment

Some properties combine design and business opportunity if valuation strategies are applied:

• Selective Remodeling: Updating kitchens, bathrooms, and flooring can significantly increase resale or rental value.

• Thoughtful furnishing and decoration: Converting a conventional space into an apartment with a functional and attractive design can improve profitability.

• Differentiation for the rental market: Spaces with cool, avant-garde designs attract a profile of tenants willing to pay more.

Conclusion

Choosing between design and business opportunity isn't a mutually exclusive decision. With the right strategy, you can acquire a property with potential for appreciation and, at the same time, transform it into an exceptionally designed space. The key is to identify each property's strengths and project its future value.

If you're looking for the ideal property in Medellín, Standout can help you find the best option based on your investment goals.